https://www.leticiagimenes.com/contato daily 0.75 2026-01-05 https://images.squarespace-cdn.com/content/v1/6098500aee39835d9ddec4b0/42e4b205-238c-4d83-ade7-b6699b29124c/PERFIL.jpg Contato https://www.leticiagimenes.com/designdemarcas daily 0.75 2026-02-02 https://images.squarespace-cdn.com/content/v1/6098500aee39835d9ddec4b0/8004239f-1293-4f08-add2-a27f72ec2561/6.jpg Gimenes - Design de Marcas - Quem sou eu? Sou Letícia Gimenes, estrategista de marca e diretora criativa. Minha formação começou na Administração de Empresas pela FUCAPE Business School, onde desenvolvi uma base sólida em negócios e marketing. Ao longo dos anos, aprofundei esse repertório com especializações em Design Thinking (ESPM), Design Gráfico (WIS Educação) e Direção de Arte (Escola Cuca). Em 2021 fundei o Studio Gimenes, onde passei a atuar diretamente na construção de marcas para empreendedores e empresas em crescimento. Também sou cofundadora da UMi Branding, onde lidero a direção criativa e os projetos de branding estratégico. Hoje, uno negócios, branding e design para ajudar marcas a se posicionarem melhor no mercado, aumentarem seu valor percebido e crescerem com consistência — por meio de estratégia, identidade e gestão contínua de marca. https://images.squarespace-cdn.com/content/v1/6098500aee39835d9ddec4b0/521bc29a-74ce-460c-a03f-7c6682d72956/UMI-087.png Gimenes - Design de Marcas - Identidade Visual e Branding A identidade visual é a expressão gráfica da estratégia da marca. Ela transforma posicionamento, personalidade e proposta de valor em forma, cor, tipografia e sistemas visuais que garantem reconhecimento, coerência e diferenciação. Incluindo: logotipo, paleta cromática, tipografia, grafismos, fotografia, texturas, aplicações e diretrizes de uso. No Studio Gimenes, a identidade visual nunca nasce sozinha. Ela é construída a partir de diagnóstico, análise de mercado e definição estratégica, para que cada decisão visual tenha um porquê. https://images.squarespace-cdn.com/content/v1/6098500aee39835d9ddec4b0/b1ca8164-c13f-4725-99f7-50487d6054f3/4.jpg https://www.leticiagimenes.com/faq daily 0.75 2026-01-05 https://www.leticiagimenes.com/portfolio daily 1.0 2026-02-02 https://www.leticiagimenes.com/portfolio/lareiraportuguesa monthly 0.5 2022-04-27 https://images.squarespace-cdn.com/content/v1/6098500aee39835d9ddec4b0/2fd306d4-68b7-4be4-b212-acfbf38ec303/Artboard+1+copy+11.png Portfolio - Lareira Portuguesa https://images.squarespace-cdn.com/content/v1/6098500aee39835d9ddec4b0/aa0103c4-3b48-40ab-a83e-28a887be90fd/Artboard+1+copy+12.png Portfolio - Lareira Portuguesa https://images.squarespace-cdn.com/content/v1/6098500aee39835d9ddec4b0/167547d9-fbdd-45d0-9a40-07fc4dadd91e/avental.jpg Portfolio - Lareira Portuguesa https://images.squarespace-cdn.com/content/v1/6098500aee39835d9ddec4b0/4c2b28a9-af86-44a7-a329-31bf239b038f/Mockup_Business_Card.jpg Portfolio - 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Pupilos Petshop https://images.squarespace-cdn.com/content/v1/6098500aee39835d9ddec4b0/9942ebd1-0b2e-4f23-b542-e694b28e5983/Ativo+2.png Portfolio - Pupilos Petshop - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/6098500aee39835d9ddec4b0/5ac083ce-54b7-44bf-9bc8-d7025b1dd17e/Ativo+3.png Portfolio - Pupilos Petshop - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.leticiagimenes.com/portfolio/umibranding monthly 0.5 2025-11-13 https://images.squarespace-cdn.com/content/v1/6098500aee39835d9ddec4b0/599ff7a5-bd5e-4ecd-97db-caff0beca1d1/UMI-BRANDING.jpg Portfolio - UMi Branding https://images.squarespace-cdn.com/content/v1/6098500aee39835d9ddec4b0/c0bb928c-ab3d-4a78-831b-20ed112a05ae/mockup_7.png Portfolio - UMi Branding https://images.squarespace-cdn.com/content/v1/6098500aee39835d9ddec4b0/23d9e510-04bf-41a9-9f73-b307adafa4aa/mockup.png Portfolio - 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